The Importance of Marketing Yourself

When it comes to marketing…

Many people forget about the most important aspect that goes way beyond just getting a project finished. That’s right, marketing yourself. Sometimes it’s hard to let people know all the positive aspects in order to “sell yourself”. However, with all this knowledge about marketing, advertising and promotions, the best place to start when changing the world is with yourself.

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Last semester, which was my last semester of my undergraduate degree, I took a social media marketing class. This class helped me expose the truth that digitally marketing yourself is very vital to the success as a business professional. This got me thinking about digitally making yourself more appealing to your audience. It doesn’t stop with the professional world and online, rather it can apply to all aspects of life.

Treat yourself with respect.

If you do this, other people will too. One of the best pieces of advice I’ve learned when it comes to marketing yourself in the business world, online, and in person is so treat yourself with respect. If you value your own time, others will too. If you are respectful, other people will be too. If you show yourself as a dedicated, hard-working and excited young professional, then the respect that exudes from you will be transferred to others that view you.

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Always be networking.

This is key when it comes to marketing yourself. The truth is that if you’re always building relationships, then your support system will be never ending. When it comes to relationship building, it’s much more than just networking and getting contacts. Building relationships is all about giving part of yourself to someone and them reciprocating. This can be useful in the business world when someone needs a favor from you and you need one from them. It also helps to build relationships for more networking. Maybe you know a professional that knows another professional that reached out to someone else who can edit your resume. It’s a nice feeling to have a huge group of people, a community of other there to help and build each other up.

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Knowing about marketing can help you learn how to appeal to a target audience. This is important to know what your audience’s needs are in order to showcase how you can solve their problems and be the best fit for them.

Advertising and Promotions

These aspects can come into the mix when it comes to marketing yourself, too. Not only do you need to promote yourself and your own ideas with confidence but also advertising is basically like having a killer LinkedIn or profile picture that expresses exactly what you want.

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Be You, Be True

Marketing is not just important to businesses but also important to your personal job search, being a professional, and even in your personal life. Marketing is a lot more important that some people think. If you want to make big changes in the world, the first step they say is changing yourself first.

Go out there and market yourself.

What is your favorite way to reach the people you want to through self promotion? Let me know in the comments below.

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Social Issue Possiblities

Using advertising to help social causes is something that I really care about. In one of my previous blog posts, I talked about why it’s important to me. I think that Advertising can really make a change. Lately, I’ve been looking at some advertisements that have really inspiring me. I realized that there are many types of organizations that can help with this.

This means there are a variety of different industries and job markets that all are behind social causes and can help to make a difference in the world.

The revolution is right behind you. And it all starts with your advertising.

According to Bored Panda.com, “many people complain about advertisements as an obnoxious way for companies to invade our everyday lives and cram their products down our throats, but that’s not all that advertisements are good for.”

Find this Ad here.

“40 of the most powerful Social Issue Ads That’ll Make You Stop and Think” looks at ads from several different places of social issues. Some of these examples are of: Torture victims, drinking and driving, smoking, wildlife, race, deforestation, child soldiers and more… The vast majority of these advertisements are done by Ad Agencies. However, a few are done by creative individuals.

One aspect that I haven’t thought about before the last couple weeks was advertising for hospitals and other health care places. This can be another form of advertising that has an opportunity to really help people. Instead of looking at it as a way to gain more traffic to the hospital in order to gain more profits and business-like, there is much more to it. The hospitals want to be there for people in some of their darkest hours. The advertising to let people know that health care is there for them, is something that can give them piece of mind. It can also help by educating them which is a part of adverting that gets lost sometimes.

Find this Ad Here.

All the social change advertising that I am interested in has a goal to educate people. If someone shows you an advertisement that says air pollution kills 60,000 people a year, it might have an effect on you. But the power of advertising is that it will show you to really instill a greater emotion in hopes to elicit some kind of change. When you see this advertisement with a gun, it makes a stronger connection that the pollution really is killing people and is as dangerous as a gun.

Are the possibilities endless?

Yes, when it comes to advertising that can put change into the world instead of just adding to the consumerism lifestyle that it is known for. Through an agency, or otherwise, and through any kind of industry, there are areas that need social change advertisements. The possibilities really are endless.

Where have you seen Social Issue Advertising that has changed your mind about something? Comment Below.

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Follow me on Twitter @NatalieMMAllen
Connect with me on LinkedIn Natalie M Allen
Like my Facebook Page: OneMarketerBigChange

Can Ads Change the World?

Advertising can change the world.

As many business professors have said when it comes to the topic of marketing, if you have a great product but nobody knows about it, your business will still fail.

This is interesting when it comes to businesses because marketing is actually one-third importance when it comes to running a company. Operations can make up one-third while finance makes up another third. Marketing makes up the other one-third.

Under that umbrella, advertising is a smaller portion that is also important. The reason that it is so important is because it has the ability to reach people.

It has the ability to influence the public’s choices and lifestyle. It has the ability to change even with one person.

That is why advertising is so dear and true to myself. One simple thing holds so much power to change the course of lives. For example, even something as simple as a billboard can spark a thought in an individual that can change their actions. Once other people see those actions being changed, they can be influenced by the person that is doing something different. Those actions can inspire others to change their way of life too.

One small thing can spark the thoughts of another and another and create a chain reaction to make a big change.

For example, one campaign that is changing some social norms is the Dove Beauty campaign. They are not trying to sell a product but rather a lifestyle. They are challenging the way that people thing about beauty and what makes someone beautiful in society. This is important because they are inspiring other people to change the way that society has taught them to think about what is really going on. Through this campaign, they are trying to motive and stimulate a new way of thinking to make a difference.

Can Advertising really make a change?

When I am paying attention to advertising, I know how much it can affect me. I can see how it affects others as well. I’m excited to have found a platform that has the ability to help others and really make a massive change if you let it. Advertising has the ability to make a change and through change, a whole difference can be seen throughout the entire world. This is why creating meaningful content and having successful tactics is very important to advertising overall.

Do you think that advertising is able to change the world? What is a campaign that you know has influenced and inspired people in society to change?

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